GingerAF is a collaborative branding and identity project by Robyne Pomroy and Ash Walker responding to a newly developed and delicious organic ginger pale ale brewed by Patrick Scherer at Hive Brewery.
The 2018 AIGA Charlotte and NoDa Brewing’s Beer and Branding Competition, challenged independent brewers and designers to come together to create their best work in response to a secret ingredient, ginger.
Taking inspiration from the exceptional brew produced by Hive Brewery, the GingerAF brand identity system pays homage to the key natural ingredients: ginger, lime, honey, sage, and Monetuka hops.
GingerAF’s tagline is “STACKED with flavor.”
With that in mind, we developed all deliverables to be stackable. From the Tall Tales branded stack and topple game, to the beer cans, and glasses, every component drives the idea of stacking.
Going beyond static display of statistics in posters and fliers, it was important to make this a physical interactive piece to communicate the challenges individuals, families, and communities are forced to overcome for a chance at generating wealth. People remember better when touch and play is involved. This installation invited the audience to turn knobs, select and insert cards, and flip switches while learning at every step how various barriers restrict media that represented wealth potential.
